We all need to be pulled back to our goals from time to time. We get caught up in the day-to-day activities. And when I ignore her, or put off her advice, she just keeps bugging me. She bugs me about my web site, about my marketing plan, about endorsements, about logo design, about goal-setting. ![]() But not Robin! She gets paid to bug me, and she doesn't stop. When they bug me to do what I need to do, I say "Please leave me alone about that" and they do. ![]() The key is, how do we motivate ourselves to do the things we all know we need to do? In my presentations I always say that "we all know" how to be successful. I don't have a way to constantly ask people: Are you doing the things you know you need to do? I don't show up in their mailbox 1-2 times a month. But I don't have a system to bug them about it. My "system" is to put out a book and do enough supporting activities so that people find me, ask me about it, and I can encourage them to use it. But lots of people buy it, know they should read it, love the idea, and never take action. Some people buy it, use it, fine-tune it for their own purposes, and love it. That was all background.Īs you may know, I have a book called the Network Documentation Workbook. I said this post wasn't about Robin or her Toolkit. I don't think I've ever made a better investment in my business than signing up for Robin's mastermind group. The truth is, her materials cover print advertising, video endorsements, compensation plans, price structuring, tradeshows, how to find a lawyer, getting the most out of Google Ads. Some of my good friends reject her techniques as old-school, un-professional, interrupt advertising. Robin's "members" get a non-stop flow of audio CDs, sample campaigns, and great ideas. She gets a monthly stipend from my company. Since then I've joined two other of Robin's programs. The bottom line was: She obviously has something to teach me about sales. I was ready to spend money on faith.ģ) If I'd been on the fence, that ended when she completed her presentation and 65 people lined up to buy her toolkit. Even if you know it's the right thing to do, it's hard to spent the money if you don't have the cash flow. I could afford to put some money into the business. But I needed to take it to the next level.Ģ) The timing was right. I have been doing direct mail marketing since I started my business. Thanks.ġ) I was at the point where I needed a quick "step up" in my marketing activity. If you haven't heard about Robin Robins and her amazing technicolor Technology Marketing Toolkit, go to Make sure you tell her Karl sent you. Overall, Robin Robins' Bootcamp is a valuable resource for IT business owners and MSPs who are looking to take their marketing and sales efforts to the next level and grow their businesses.Disclaimer: This post is not about Robin Robins or her Technology Marketing Toolkit. The event features a combination of keynote presentations, breakout sessions, and hands-on workshops, all designed to provide attendees with actionable strategies and tactics they can use to improve their marketing and sales efforts. The event covers a range of topics, including sales and marketing strategies, lead generation techniques, and effective communication with clients.Īt the bootcamp, attendees have the opportunity to learn from Robin Robins and other successful MSPs and IT business owners, as well as network with other professionals in the industry. ![]() The bootcamp focuses on teaching attendees how to market and sell their IT services more effectively, with a particular emphasis on generating new leads and converting those leads into long-term clients. The event is hosted by Robin Robins, a well-known marketing consultant and business coach who specializes in helping IT businesses grow and succeed. Robin Robins' Bootcamp, also known as the Technology Marketing Toolkit Bootcamp, is a three-day intensive training event for IT business owners and managed service providers (MSPs).
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